GRUPO LUCREA · CULTURE · EVENTS · BRAND COMMUNICATION · FILM DISTRIBUTION · MADRID · CHINA · SPAIN ·
Business hours · Open now · Madrid office
Connect

Madrid / China / Spain

We connect culture, brands and audiences between China and Europe.

Madrid-based cultural communication, event production and film distribution group.

Offerings

Cultural work, made clear.

01

Cultural Communication

Bilingual narratives, institution-ready messaging and audience plans for programs.

  • Messaging systems
  • Press and partner materials
  • Audience planning
02

Event Production

Forums, screenings, concerts, roadshows and hospitality formats planned from brief to floor.

  • Run of show
  • Guest experience
  • Supplier coordination
03

Brand Marketing

Market activations, partner campaigns and content systems for brands working across cultures.

  • Activation strategy
  • Campaign assets
  • Partner outreach
04

Film Distribution

Screening strategy, venue coordination, local promotion and partner outreach for film releases.

  • Screening plans
  • Venue coordination
  • Local promotion

Focus

Who we build for.

01

Cultural Institutions

Programs, exhibitions and exchange formats that need bilingual context and careful public communication.

02

Brands

Companies entering new markets or building cultural partnerships across China, Spain and Europe.

03

Public Partners

Embassies, city programs and public-facing initiatives that depend on trust, protocol and delivery control.

04

Film & Media

Films, screenings and media projects that need local positioning, venues, partners and audience pathways.

Trabajo

Trabajo seleccionado entre cultura, marcas y audiencias.

Categoría Proyecto Año Servicio Mercado

Enfoque

Un método claro para el trabajo intercultural.

01

Contexto

Mapeamos audiencia, institución, sede, socios y condiciones de mercado antes de definir el formato.

02

Estrategia

Definimos mensaje, calendario, lógica de stakeholders y prioridades de producción en un plan compartido.

03

Producción

Coordinamos contenido, proveedores, materiales bilingües, invitados y experiencia en sitio.

04

Distribución

Ayudamos a que el trabajo circule por prensa, socios, proyecciones, canales sociales y seguimiento comercial.

Confianza

Confianza y socios seleccionados.

Centro Cultural
Embajada de China
UnionPay International
Huawei
Ant Group
Cainiao
OMODA & JAECOO
Madrid Destino

Contact

Start a conversation.

Tell us what you are building and we will shape the right cultural, event or market path.

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